Collection So’Pure Sophie La Girafe
Design of So’Pure collection in wood and rubber for Sophie La Girafe ®. Rattle, bath toys and teether. Concept, creation and development, 2021.
Challenges
The So'Pure collection expresses the universe of the icon Sophie La Girafe ® to which we were missioned to combine wood and rubber materials in order to create a new, soft and original range of juvenile toys.
Solutions
The toys are both clever and aesthetic to properly represent the identity of the brand while highlighting a distinction of use. The rattle rolls and clatters, the boat floats, the child chews and touches 2 different textures, for which the assembly of materials has been carefully thought out and designed.
The marriage of two noble and sensitive materials requires a good knowledge of their characteristics to remain simple and balanced.
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Le Jouet Simple
