Le Jouet Simple Collection
Design and eco-design of Le Jouet Simple collection, the first juvenile toy returnable after use, made in France in recycled plastic. Concept, creation and development, 2021.
Le Jouet Simple is a committed brand for which we have strengthened the concept and created juvenile toys in order to place the collection in a virtuous life cycle. The use and aesthetics of the objects were designed in a spirit of originality, simplicity and careness.
The toys are mono-material, they are fully recyclable, they are also returnable to provide the appropriate service for circular use. Finally, they are made in France based on the french know-how of plastics. Our work has taken all of these issues into account to create desirable toys and vectors of change
Simplicity is acquired through an overview, each detail is important to create meaning and elegance.