Falk Toys Moto Premier
Creation and design of the Premier Moto for the new collection. Toy designed in our studio and manufactured in France by Falk Toys, France, 2024.
Challenges
Our mission is to create a new two-wheeled balance bike for children from 2 to 4 years old, made of blown extruded plastic and inspired by the iconic Café Racer.
Solutions
We had to check the ergonomics and the sizing of the packaging and transport to develop an affordable, relatively compact toy with a minimum of parts to be assembled by the parent.
Toy has won the First Prize for French Toy of the Year "Cocorico du Jouet" 2024.
We have taken up the archetype of the Café Racer to find the nostalgia of the toy by adding beautiful softness and fun colors.
Let's get in touch!
Studioboost - bureau 6 • 28 boulevard Benoni Goullin44200 Nantes - France // +33 (0)6 50 72 27 20
studio@studioboost.fr
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